Marketing Manager - IUBU

Date: Sep 15, 2021

Location: Sao Paulo, SP, BR

Company: Teleflex

Expected Travel: Up to 50%

Requisition ID: 4667

 

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

 

Latin America - The Latin America Region of Teleflex is headquartered in Morrisville, North Carolina, and supports our customers, distributors, sales managers and specialists in Mexico, Brazil, Colombia, Chile, Argentina and Puerto Rico. The Latin America Region sells a broad spectrum of medical devices and related products in the fields of vascular and interventional access, surgical, anesthesia, cardiac care, urology, emergency medicine and respiratory care. As Teleflex grows and expands its portfolio, we will continue to grow our presence in Latin America.  Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Interventional Urology Marketing Manager for IUBU Brazil Latin America serves as a key member of the IU Business Unit’s (IUBU)U international commercial team and will have responsibilities for market development, product sales, and market strategy. This position will focus on the development, coordination and execution of sales and marketing plans to drive sustained product adoption and achieve sales growth with the UroLift system sold across Brazil and assist the Commercial Director IUBU Brazil with NeoTract’s marketing programs and global best practices. This key role is essential to the rapid adoption of the UroLift system and will interact with NeoTract’s customers and key stakeholders as we expand our customer base and grow sales in a dynamic and fast-paced business.

Principal Responsibilities

•    Develop strategic business plan and playbook for country launch while adhering to the International Expansion Playbook and Critical Success Factors.
•    Drive “best practices” of marketing programs in the region.
•    Collaborate with US and global colleagues to deliver tools and tactics that assure growth and success of the UroLift business in the region.
•    Drive product introduction and adoption by working directly in the field with urologists and the local societies.
•    Collaborate with Commercial Director Manager IUBU Brazil to drive reimbursement opportunities and strategy in the assigned region.
•    Help drive NeoTract brand recognition and UroLift product adoption through development and execution of key marketing programs including market research and digital campaigns. 
•    Monitor competitive activity and market trends in order to support strategic recommendations. 
•    Utilize business analytics to support decision making; provide active support to the sales team including the management of field-based marketing support.
•    Represent NeoTract Teleflex at medical meetings and congresses, sales meetings and customer visits. Manage event sponsorships.
•    Maintain strong product knowledge, support internal and external customer education programs by working closely with professional education.
•    Perform other duties as assigned.
•    Contribute to our culture of being collaborative, respectful, transparent, ethical, efficient, high-achieving, and fun!  
 

Education / Experience Requirements

•    BA/BS degree required; Masters highly preferred.
•    At least 8 years of experience in product marketing, direct marketing, marketing program management or in combination of sales 
•    Medical device industry experience is highly preferred. 
•    Must be fluent in both English and SpanishPortuguese. PortugueseSpanish a plus.
 

Specialized Skills / Other Requirements

•    Successful track record of launching new and disruptive technologies and well-versed and proficient in reimbursement for assigned region.
•    Strong strategic and tactical marketing skills.
•    Demonstrated ability to launch products on time and with success in the marketplace.
•    Thorough knowledge of the field of Urology, products, and strong relationships with local urologists is preferred.
•    Operating room or therapeutic delivery experience is preferred.
•    Successful track record of launching new and disruptive technologies and well-versed and proficient in reimbursement for assigned region.
•    Strong strategic and tactical marketing skills.
•    Demonstrated ability to launch products on time and with success in the marketplace.
•    Strong track record of marketing programs to over deliver revenue versus sales plan.
•    Excellent negotiating skills; ability to adapt to changing work priorities; and ability to maintain good working relationships while dealing appropriately with sensitive and confidential matters and with a wide variety of personal and customer contacts.
•    Strong analytical skills with the ability to continuously refine strategic plans and marketing programs to achieve maximum performance.
•    Proficient in PC-based office computers, including familiarity with Microsoft Word, Excel, PowerPoint, and Outlook required.
•    Individual must have excellent verbal and written communication skills and a demonstrated ability to communicate clearly and professionally.  
•    Professional work ethic, strong organizational skills, and ability to operate independently.
•    Strong interpersonal skills, experience working with KOLs and physician champions.
•    Professional work ethic, strong organizational skills, and ability to operate independently.
•    Strong interpersonal skills, experience working with KOLs and physician champions.
•    High-energy; action oriented.
•    Ability and willingness to travel, up to 40%.
Fluency in English is required.
Individual must have excellent verbal and written communication skills and a demonstrated ability to communicate clearly and professionally.  
 

 

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

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