Associate Product Manager, Downstream Marketing - Urolift

Position Summary

The Associate Downstream Product Manager is responsible for the strategic input and execution of specific marketing plans and activities for the UroLift System, a minimally-invasive treatment for men diagnosed with Benign Prostatic Hyperplasia (“BPH”). The Associate Downstream Product Manager will be responsible for aiding in the execution of the UroLift System strategy through collaborating with the Marketing Group Manager, select cross-functional partners, and key customers to drive the UroLift system’s adoption and utilization. This is a remotely based position.

Principal Responsibilities

•    The Associate Downstream Product Marketing Manager is responsible for the execution of specific marketing plans and activities for the UroLift System to establish, enhance, or distinguish product placement within the competitive arena
•    Monitors competitive activity, identifies customer needs, and recommends pricing strategies to drive the adoption and utilization of the UroLift system.
•    Design strategies to maximize the profitability of product lines by collaborating with assigned staff, recommending market research, and performing financial analyses
•    Determine clear and specific priorities for the development of new products and product enhancements by defining customer needs and working with other internal functional groups
•    Create promotional plans to ensure they are consistent with product line strategy and that the message is effectively conveyed
•    Recommend strategies for product launches to ensure products are properly positioned and that brochures, sales sheets, and supporting materials will launch products successfully and stimulate sales
•    Execute new product launch strategic planning in collaboration with the upstream team (pricing, sales programs, messaging, and customer segmentation)
•    Develop strategic relationships with internal cross-functional and external stakeholders
•    Facilitate networking and collaboration among team members
•    Propose the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives
•    Contribute toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines
•    Represent the company by visiting accounts to solicit feedback on company products and services
•    Organize physician symposiums by working with assigned staff in commissioning doctors to participate and working with internal departments to promote and schedule events
•    Partner with Global Marketing Product Managers to ensure messaging consistency and collateral sharing across OUS markets
•    Identify key analytics to measure UroLift success and communicate our strategic planning progress to key internal stakeholders.
 

Education / Experience Requirements

•    Bachelor’s degree and at least 2-3 years of professional experience in marketing, business development, or a related field.

Specialized Skills / Other Requirements

•    Proven ability to influence without authority and drive consensus in complex, multi-stakeholder environments.
•    Experience in developing and implementing strategic marketing plans.
•    Familiarity with market research methodologies and data analysis.
•    Ability to partner cross-functionally successfully with a desire for our team to WIN!

The pay range for this position at commencement of employment is expected to be between ($75,000-80,000)  however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
 
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: Willingness to travel up to 20% of the time.

WORKING ENVIRONMENT:

☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory