Senior Manager, Upstream Product Marketing - UroLift

Position Summary

The Sr. Manager, Upstream Product Marketing - Urolift is a key member of the Marketing team supporting the Teleflex Interventional Urology Business Unit (IUBU). This role is responsible for leading upstream product strategy by bringing the voice of the physician and patient into product planning and development. The Upstream Sr. Product Manager identifies market opportunities and unmet needs, partners cross-functionally to define differentiated products and clinical solutions, and works closely with Downstream Product Marketing to enable successful commercialization.

This role is primarily focused on upstream strategy, portfolio planning, and development through launch readiness, with downstream execution and in-market lifecycle management owned by the Downstream Product Marketing team.

Principal Responsibilities

Portfolio Strategy & Planning
•    Lead the development of the 5+ year product strategy and pipeline roadmap for the UroLift franchise, including procedural solutions and accessories
•    Define product release plans and feature prioritization based on customer value, business impact, and development feasibility
•    Assess market trends, competitive dynamics, and adjacent market opportunities to inform portfolio strategy
•    Develop and maintain business cases and financial models (revenue, profitability, NPV) for funded and pipeline initiatives
•    Drive portfolio prioritization and investment recommendations across exploratory and funded projects
•    Plan and manage annual Upstream Marketing OPEX for UroLift pipeline programs
•    Partner with Downstream Product Marketing to identify and support SKU rationalization aligned with product lifecycle strategy
Voice of Customer & Market Insight
•    Lead qualitative and quantitative research to capture physician and patient insights across the U.S. and key OUS markets
•    Partner with Global Portfolio and OUS marketing stakeholders to ensure geographic priorities reflect both customer and business needs
•    Translate customer and market insights into clearly defined product requirements, value propositions, and opportunity assessments
•    Establish and maintain relationships with clinician KOLs and internal medical and clinical stakeholders
Product Development and Market Readiness
•    Provide upstream marketing leadership across the product development lifecycle, partnering with R&D, Medical Affairs, PMO, Commercial, and cross-functional teams
•    Ensure marketing-related deliverables are completed on time and aligned with development phase requirements
•    Support design validation, usability testing, and market acceptance activities to confirm customer and clinical needs are met prior to Downstream handoff
•    Develop demand forecasts for products in development to support supply chain planning and pre-commercial readiness
•    Support pre-commercial S&OP planning through forecasting input and scenario modeling prior to market launch
•    Provide upstream strategic input to Downstream Product Marketing on launch strategy development, pricing recommendations, and value-based rationale
•    Contribute to the development of key messaging and educational materials to support product adoption at launch
•    Maintain portfolio- and project-level dashboards and provide regular updates to leadership to support decision-making

Education / Experience Requirements

•    Bachelor’s Degree or equivalent required.  MBA preferred.
•    Minimum of 8 years of marketing experience in the medical device industry, with demonstrated experience in product marketing
•    Proven strong organizational and communication skills 
•    Ability to build relationships with commercial sales teams and physicians
•    Ability to lead and contribute to interdisciplinary teams with demonstrated results
•    Demonstrable ability to execute projects within timeline and budget 
•    Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint 

Specialized Skills / Other Requirements

•    Knowledge of urological treatments, relevant anatomy, procedures, and clinical needs 
•    Knowledge of the medical device registration and approval process in the United States, Europe, and other international markets 
•    Creative problem solving, including excellent analytical skills and the ability to take on complex, ambiguous problems, break them into smaller components and find solutions
•    Ownership mentality including the ability to take ownership of projects and drive towards goals in a fast-growing, start-up environment
•    Self-motivated and excellent project and time management skills with a passion for learning and making an impact
•    Proven ability to act as a business partner and effectively communicate internally and externally at all organizational levels
•    Demonstrate a “Field Focused” style by co-traveling with reps, attending and participating in training workshops, etc.
•    Ability to meet with customers at hospitals and to be a member of a credentialing agency 
•    Experience with innovative Class II or Class III medical devices a plus

The pay range for this position at commencement of employment is expected to be between $140,000 - $150,000, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
 
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Working Conditions / Physical Demands

TRAVEL REQUIRED: Ability to travel 20-30% of time

WORKING ENVIRONMENT:
☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory