Senior Marketing Communications Specialist

Position Summary

The Senior Marketing Communications Specialist is responsible for advancing Teleflex brand awareness and preference through the development and implementation of marketing communications strategies, plans, and associated projects that comply with corporate brand standards and the Teleflex Marketing Communications Materials Review Process. Responsible for communications initiatives to support the Vascular Business Unit in North America, this role requires extensive cross-functional collaboration with Product Marketing, Digital Marketing, Clinical and Medical Affairs, Legal/Compliance, Regulatory, and other key departments. The Senior Specialist will partner with key stakeholders in developing and executing strategic and tactical integrated marketing communications plans that support the business unit’s objectives, engage target audiences, and drive sales. In addition, the Senior Specialist will be responsible for integrating efforts of cross functional teams, agency partners and other geographies to ensure seamless, consistent execution in all communication channels. The individual will also be expected to contribute positively to the corporate culture, fostering a collaborative, innovative, and results-driven environment.

Principal Responsibilities

•    Own development and project management of marketing communications deliverables, from concept through completion and measurement. This includes managing creative development of print and digital (e.g., web, social media) promotional materials (e.g., advertisements, brochures, white paper, presentations, press releases, videos), review and editing processes, printing/publishing, archiving and updating.
•    Working with Marketing counterparts, lead the development, creative direction, and execution of BU, product- and category-level Marketing Communications launch plans and campaigns. Plans may include advertising, collateral (e.g., spec sheets, videos, brochures, presentations, case studies, testimonials), direct marketing, public relations activities, digital media (website, social media, pay per click, e-blasts), and trade shows and events. Ensure brand compliance, message accuracy and consistency across all materials.
•    Supports development of creative briefs and project plans and manages overall timelines. Materials must be routed through the regulated system.
•    Manage projects from project definition, resource identification, contracting and management, to implementation.
•    Route materials through document control/quality system and work in accordance with Legal, Regulatory, CMA and Compliance guidelines/requirements/policies.
•    Drive programs and projects to completion, on time often under tight deadlines, within budget  
•    Manage relations with external vendors (agencies, printers, photographers, etc.) to complete projects on time and on budget.
•    Participate in the planning of marketing communications strategies and programs in support of trade shows and product-related events for assigned business/product lines.
•    Encourage development of metrics-based components for all projects and programs.
•    Ensure that product line(s) are represented appropriately in corporate communications and other Teleflex company activities.
•    Manage and maintain marketing collateral inventory
•    Work in accordance with Corporate Marketing Communications standards including approved vendors, quality and labeling procedures and other processes.

PRIMARY RELATIONSHIPS / INTERFACES
•    Marketing Managers and Product Managers
•    Marketing Directors
•    Digital Marketing
•    Marketing Operations
•    Event and Meeting Planners
•    Clinical and Medical Affairs
•    Legal
•    Regulatory
•    Corporate Communications
•    External Partners (e.g., creative agencies, graphic designers, video production houses)
 

Education / Experience Requirements

•    Bachelor’s degree or equivalent in marketing, communications, business, design, or associated field.
•    5+ years professional experience including direct experience in integrated marketing communications planning, creative direction, digital marketing, media planning, public relations and associated areas.
•    Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required.
•    Marketing agency experience a plus, especially in account service. 
•    Experience working in a regulated environment, with healthcare, medical device or pharmaceuticals preferred.
 

Specialized Skills / Other Requirements

•    Strong project management skills: capable of managing multiple projects both independently and as part of cross-functional teams.
•    Excellent written and verbal communications with strong editing, proof-reading and copywriting abilities.
•    Ability to interpret and analyze marketing plans to develop appropriate communications program strategies and tactics.
•    Ability to provide creative and strategic guidance and focus to team members.
•    Proven ability to build strong relationships in a matrixed organization.
•    Ability to work within the constraints of a regulated industry while maintaining and elevating creative marketing communications.
•    Strong computer skills, especially Microsoft Office suite (Excel, Word, and PowerPoint); Adobe Creative Suite experience desirable.
•    Ability to formulate and manage budgets.
•    Ability to problem- solve, and make timely, strategic decisions in an ambiguous, fast-paced environment.
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: 15%

WORKING ENVIRONMENT:
☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory