Senior Digital Marketing Specialist

Position Summary

The Senior Digital Marketing Specialist (SDMS) is responsible for driving awareness, engagement, and lead acquisition by executing integrated campaigns across digital platforms. The SDMS will lead the digital content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. This involves a high level of cross-functional collaboration with Marketing Communications (Marcom) and Product Marketing, as well as other functional areas across the organization. As a collaborative, innovative professional, this individual will actively contribute to a results-driven culture that values teamwork, creativity, and accountability. 

Principal Responsibilities

•    Lead the planning and execution of integrated digital marketing campaigns, including marketing automation, paid advertising, SEO/SEM, and social media 
•    Collaborate with Marketing and Marcom on audience targeting and segmentation, KPI definition, content, timing, and budgeting 
•    Hands-on execution of marketing automation campaigns in the Adobe Marketo platform
•    Hands-on campaign and lead management within the Salesforce CRM platform
•    Manage, either directly or through an external partner, other digital advertising such as PPC, search, and programmatic 
•    Work directly with association media partners to negotiate, buy, and track digital advertising
•    Website support, including leading SEO tactics, metrics reporting, and content management liaison
•    Produce reports/dashboards to track, assess, and share performance metrics across all digital channels and customer touchpoints. Analyze and provide recommendations to optimize performance
•    Ensure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs)
•    Serve as the digital marketing subject matter expert (SME) for the Acute Care business unit, keeping abreast of current technologies and best practices to drive continuous improvement

PRIMARY RELATIONSHIPS / INTERFACES

• Marketing / Product Managers
• Marketing Directors
• Marketing Communications
• Clinical and Medical Affairs
• Legal
• Regulatory
• Corporate Brand Management and Communications
• External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)

Education / Experience Requirements

•    Bachelor’s degree, preferably in Communications, Marketing, Business, or an associated field 
•    5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus)
•    2+ years of experience in marketing automation with an enterprise-level solution such as Adobe Marketo or Salesforce Marketing Cloud
•    2+ years of experience in social media management
•    Demonstrated success working in a remote or hybrid environment 

Specialized Skills / Other Requirements

•    Proven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing efforts
•    Ability to analyze marketing plans to develop appropriate digital marketing strategies and tactics
•    Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and recommendations
•    Knowledge and experience with CRM and content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)
•    Excellent writing skills and strong verbal communication
•    Ability to build strong relationships in a matrixed environment; lead and influence laterally
•    Strong project management skills with a high tolerance for change; self-motivated, conscientious, and detail-oriented in completing deliverables 
•    Proficient in MS Office Suite, with working knowledge of HTML and Adobe Creative Suite being an advantage

TRAVEL REQUIRED: 10%

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