Market Development Specialist, Bariatrics

Position Summary

The Surgical BU Market Development Specialist will develop and implement market development plans intended to ensure achievement of business unit sales objectives for the Bariatrics platform.  This position will routinely plan and execute market development activities with surgeons, nurses, technicians, administrators, and other key stakeholders throughout North America to demonstrate, train, in-service, and promote Teleflex Surgical Bariatrics products and services.  They will also be responsible to execute the strategies developed for US Bariatric societies nationally and regionally.  The Market Development Specialist is expected to be recognized as a clinical and product subject matter expert both internally and externally to the organization.  Other duties may be assigned, as required.  

Principal Responsibilities

•    Lead, develop and execute effective market development plans for the Bariatrics portfolio. Coordinate with sales, marketing and Clinical Medical Affairs (CMA) teams to ensure goal achievement and high effectiveness of programs with measured ROI.
•    Build and maintain relationships with potential and existing key customers by implementing, driving and advancing vendor, technology and/or category strategies, programs, solutions and trainings with customers and sales representatives. 
•    Proactively identify opportunities and partner with account-assigned sales representatives to lead educational sessions with the customer and support closing deals.
•    Serve as a liaison between Sales and Marketing representing the “voice of customer” by driving optimal utilization of market information, to include competitive information, and analysis to guide insights and decision-making on future strategies.
•    Collaborate with Marketing, Sales Training and CMA to develop and deliver marketing materials, sales tools and sales training for Bariatrics portfolio.
•    Proactively identify changes in healthcare, bariatric surgery, and competitive pressures to develop and execute tactics accordingly.
•    In collaboration with Sales, Marketing and CMA, develop, manage and promote professional educational opportunities (such as resident/fellows training programs, CME credit courses, etc.) designed to expand our brand awareness with an effective ROI.
•    In conjunction with sales management and marketing, work to identify appropriate local, regional and national conferences to facilitate awareness and help drive adoption of the surgical portfolio.
•    In collaboration with sales and marketing leadership, support KOL development directly in establishing key reference centers and opinion leaders. 
•    Attend/lead exhibits at national or regional conventions/tradeshows, to gain new customers through the detailing of products and execution of promotional programs.
•    Maintain clinical and competitive knowledge of the surgical OR, in particular the bariatrics space.
•    Maintain expenses, budget, and materials according to policies.
 

Education / Experience Requirements

•    5-10 years of sales, marketing, and market development Medical Device experience
•    Experience selling bariatrics products to HCP’s (surgeons, nurses, OR technicians, Surgical Techs, etc.)
•    KOL development and partnership
•    Manage and grow Society partnerships
•    Development and delivery of customer education programs
•    Minimum of Bachelor’s degree (BA/BS) required, MBA preferred
•    Excellent P&L awareness; clear ability to adapt & apply solutions to impact profitability
•    Strong computer skills, especially MS Excel, Word, and PPT
 

Specialized Skills / Other Requirements

•    Ability to interpret and analyze sales and marketing plans to develop appropriate strategies and tactics
•    Proven experience managing multiple projects in a fast-paced environment with timely implementation
•    Strong problem solving and critical thinking skills
•    Ability to formulate and manage budgets and forecasts
•    Excels at building strong relationships both externally across diverse partnerships, and internally in a heavily matrixed environment
•    Superior oral / written communication and presentation skills
•    Ability to work within the constraints of a regulated industry while achieving business objectives
•    Understanding of products, their use environments and audiences
•    Understanding of overall healthcare environment/landscape
•    Ability to make timely, strategic decisions in an ambiguous, fast-paced environment
•    Solid business acumen 
•    Experience with successful product and brand launches

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Working Conditions / Physical Demands

TRAVEL REQUIRED: 30% domestic

WORKING ENVIRONMENT:
☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory