Global Marketing Manager, Bariatrics

Date: Mar 19, 2023

Location: Morrisville, NC, US

Company: Teleflex

Expected Travel: Up to 50%

Requisition ID: 7497


About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit


Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap® Percutaneous Surgical System to Weck® Hem-o-lok® Polymer Locking Ligation System, and Weck EFx® Shield™ Fascial Closure System, our portfolio of products adds up to a powerful offering of solutions that helps improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling® Surgical Instrument and Lightsource solutions to provide a comprehensive set of solutions to meet the challenges of an evolving healthcare environment. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Global Marketing Manager will be responsible for the global strategic brand management and US tactical execution of our Bariatric Sleeve Gastrectomy portfolio of products, including the Titan SGS Stapler.  The manager is responsible for achieving US revenue and profit goals while initiating and enabling global market development and full commercialization.  They will continue to lead market development in the US through the early surgeon majority and optimize the current customer funnel from targeting to adoption.  They will have responsibility for product pipeline development and several new global product launches.  This manager will manage one direct report that will play a pivotal role in helping to deliver the overall portfolio goals.



Principal Responsibilities

Lead, coach, and develop one direct marketing report.

Downstream US Marketing and Market Development Responsibilities

  • Develop and execute annual operating plan with full Sales alignment and implementation.
  • Manage and optimize the customer funnel including initial targeting, VAC approval, professional education, adoption, and retention.  
  • Procedural Marketing Development – Develop the procedural protocol for new products and operationalize into Professional Education, Sales Training, and Marketing deployment.
  • Global and US KOL Strategy – Continue building KOL network in US while developing network in EMEA, APAC, and LATAM.  KOLs will be characterized and activated upon key product and data milestones.
  • Bariatric Society Relationships including the ASMBS, IFSO, and IBC Oxford – Maintain and strengthen these relationships to facilitate the sharing of outcomes and drive product adoption.
  • Develop and execute impactful promotional presence at major conventions and regional meetings to drive procedural and brand awareness while generating high quality leads for Sales.
  • Digital Patient Marketing – Lead the development and delivery of a patient-centric website that provides compelling information driving patients to seek surgeons performing standardized sleeve gastrectomy via a physician finder.  Provide patient marketing materials that surgeons can utilize in their practices.
  • Develop and execute tactical marketing programs and assets that drive revenue growth through thoughtful product segmentation, targeting, and positioning strategies that deliver compelling messages that support the value proposition.
  • Play an active role in pursuing and supporting large IDN and GPO positions by partnering with Corporate Accounts, delivering customer presentations, and responding to Request for Proposals (RFPs).  Upon awards, you will develop and execute a sales launch package.
  • Perform NA forecasting and support the forecasted needs of our global markets to insure adequate supply.
  • Establish long-term pricing strategy and execute with discipline.


Upstream Global Strategic Marketing and Market Development Responsibilities

  • Develop and execute 5-Yr global brand strategies
  • Understand the customer’s needs and environment, procedural and technical market trends, and competition.
  • Pipeline Development - Lead the customer insights generation process to identify user needs that inform a multi-generational product pipeline and be the marketing lead on cross-functional NPD project teams and completing the required marketing deliverables of our NPD process.  
  • Evidence Generation – Scale evidence sites and integrate data collection for future products.  Upon achievement of appropriate sample sizes: extract, analyze, and deploy outcomes to drive market penetration.
  • Define appropriate product claims to support the value proposition and coordinate the activities required to support those claims. 
  • In partnership with our regional global leaders, lead the initial market development and product introductions in EMEA, APAC, and LATAM.
  • Develop and support global strategy according to market needs, training, assessment of market penetration by Teleflex and competitors, and coordination of revenue expectations.
  • Monitor complaint data and field reports and trigger activity as required.

Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.

Education / Experience Requirements


  • Four-year College degree
  • 7+ years medical device marketing experience
  • 2+ years of clinical experience with surgical medical devices in the OR setting
  • Knowledge of Laparoscopic and Robotic Surgical Procedures in General Surgery
  • Demonstrated experience in Market Development



  • Experience introducing innovative procedural technology into a competitive market with large incumbents
  • Expertise with internal stapling technology
  • Bariatrics experience a plus
  • Medical Device sales experience
  • Digital Marketing Experience a plus
  • Prior direct reports
  • MBA

Specialized Skills / Other Requirements

  • Experience moving an innovative technology from surgeon innovators through early majority
  • Strong clinical and surgical procedure acumen
  • Strategic thinker who knows the importance of execution
  • Experience in portfolio management, brand strategy, new product development, market development, market research, positioning, messaging, and segmentation
  • Always keeps customers at the center of their decisions
  • Be a team player, actively contribute to team culture, and take on additional duties as needed.
  • Advanced communication skills resulting in the ability to gain alignment with senior management and to work with colleagues to drive consensus on product line decisions
  • Ability to drive focus and prioritization
  • Understands new product development processes and the medical regulatory environment
  • Self-starter, knows how to approach the job, passionate about the industry
  • Able to work in a lean environment without a large infrastructure behind him/her
  • Willing to create and fix processes when and where necessary for success
  • Relentless perseverance to overcome obstacles and deliver results
  • Unquestionable ethics and integrity

TRAVEL REQUIRED:  Up to 50% domestic and possibly international


Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

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