Global Marketing Analyst

Position Summary

The Global Marketing Analyst in the Surgical business unit is a strategic advisor to commercial leadership. This position leads global market intelligence, pricing, marketing analytics to drive strategic decision-making while delivering actionable insights, managing competitive and market data, and tracking key performance metrics to optimize growth and campaign effectiveness. This role will work closely with global and regional commercial teams, cross-functional teams in R&D, sales, and finance to inform marketing strategies, measure performance, and contribute to overall business success.

Principal Responsibilities

•    Develop and manage a global market intelligence database covering surgical procedures, customers, pricing, and competitors (market data only)
o    This role does not include any sales data/analytics or any product forecasting
•    Generate actionable insights from global data and deliver executive-level dashboards, reports, and strategic recommendations
•    Conduct market sizing analysis (TAM/SAM/SOM) and assess macro trends, regulatory factors, and growth drivers
•    Serve as primary liaison for external market data providers (ECRI, IMS/IQVIA, Clarivate, and others) and manage vendor relationships
•    Lead North America annual pricing process and be SME for global pricing corridors & governance
•    Monitor the competitive landscape and deliver structured competitive intelligence
•    Project manage global strategic planning process and support portfolio & growth strategy decisions
•    Support development of business cases for new markets, product launches, partnerships, and investment opportunities
•    Lead global engagement forums and drive cross-regional alignment on insights, priorities, and performance
•    Establish and enforce global data governance standards, ensuring data quality, consistency, and integrity across systems
•    Drive adoption of analytics tools, dashboards, and self-service reporting across regions
•    Oversee marketing analytics infrastructure, including CRM, automation platforms, and attribution frameworks in partnership with IT

Education / Experience Requirements

•    At least 8 years’ experience in the medical device or healthcare technology sector working in a GMP compliant company and adhering to quality regulations 
•    At least 5 years’ experience in analysis & working with data
•    At least 5 years’ cross-functional project management experience 

•    Experience in local brand marketing (line marketing) with responsibility for a brand or portfolio of brands within a country of region prefered
•    Prior Global Marketing experience prefered

Specialized Skills / Other Requirements

•    Strong communication skills required. Excellent Presentation skills.
•    Exhibit team behaviors (empathy, openness, sincere interest in others, process competence) 
•    Interpersonal / negotiation skills
•    Able to work in a team environment 
•    Able to meet goals and deadlines and is self-motivated
•    Able to grasp and understand issues quickly and have a Global business perspective 
•    Be strategic and tactical advisor for the overall surgical portfolio in daily business
•    Exceptional numeracy with proven track record in analysis and working data
•    Understanding of the global regulatory environment (e.g., FDA, EU MDR) 
•    Good understanding of MIS surgical procedures and product categories 
•    Degree in a scientific or business field - minimum

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Working Conditions / Physical Demands

TRAVEL REQUIRED: 10 %

WORKING ENVIRONMENT:
☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory