Director of Global Marketing, Commercial

Position Summary

POSITION SUMMARY:   
The Emergency Medicine Director of Marketing will lead a team to develop and implement global commercial strategies and tactics.  This person will manage a team to create commercial messaging and programs to accelerate sales in our trauma & emergency medicine markets.  This will mean sales collateral, evidence generation, education programs, supply & demand planning, and enabling portfolio growth in key growth markets around the world.  Through targeted strategies to demonstrate, train, in-service, and promote emergency medical products and services, this role will maximize sales success.  Products within scope of this role are targeted to the Anesthesia and Emergency Medicine Business Unit’s emergency medicine devices, including our life-saving Arrow® EZ-IO® Intraosseous Vascular Access System and hemostatic products (QuikClot®, QuickClot Control+®) medical devices.  
 

Principal Responsibilities

•    Lead the definition of assigned AEM segment portfolio strategy and roadmap, incorporating innovation strategy to address current and anticipated unmet market needs and opportunities. 
•    Define and execute clinical research initiatives to help develop deep customer insights. 
•    Understand, analyze and prioritize customer needs.
•    Maintain a detailed understanding of key market/customer trends and competitor strategies, and be knowledgeable of market forces or business drivers that may influence the development of future market trends.
•    Participate with and manage innovation teams to fuel the pipeline of new products.
•    Collaborate with key customers, R&D, marketing, Clinical Medical Affairs (CMA) and others to define marketing level product and service requirements, including business value and prioritization of potential features and benefits.
•    Cultivate and manage strong clinical relationships.
•    Oversee the development of the strategic plans for market launches, sales product training, messaging, pricing and positioning.
•    Continually seek out, investigate and assess growth opportunities for the organization, including possible acquisitions. 
•    Assesses and prioritize global market potential, and devise global marketing strategies to fuel demand generation and increase win rate. 
•    Establish global marketing metrics to ensure strategies, programs and activities are executed effectively and efficiently within the regions and markets.
•    Interact with Corporate Development and business unit leadership to identify opportunities for partnerships, joint ventures, mergers/acquisitions; identify growth opportunities in current and adjancent markets.
 

Education / Experience Requirements

•    Minimum of Bachelor’s degree (BA/BS) required, MBA preferred.  Baccalaureate degrees in health science and biomedical engineering are a plus, with 7 to 10 years of Sales and Marketing Medical Device experience.
•    Demonstrated people management achieving objectives and growing other leaders
•    Emergency medicine vascular access/hemostat commercial experience 
•    Excellent P&L awareness; clear ability to adapt & apply solutions to impact profitability
•    Strong computer skills, especially MS Excel, Word, and PPT.
 

Specialized Skills / Other Requirements

•    Ability to interpret and analyze sales and marketing plans to develop appropriate strategies and tactics, particularly in health care settings using medical devices
•    Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required
•    Strong problem solving and critical thinking skills
•    Ability to formulate and manage budgets and forecasts
•    Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships
•    Superior oral / written communication and presentation skills
•    Ability to work within the constraints of a regulated industry while achieving business objectives
•    Understanding of products, their use environments and audiences
•    Understanding of overall healthcare environment/landscape
•    Ability to make timely, strategic decisions in an ambiguous, face-paced environment
•    Solid business acumen 
•    Experience with successful product and brand launches

TRAVEL REQUIRED: 25%