Digital Marketing Manager

Position Summary

The Digital Marketing Manager, Vascular, is responsible for building awareness of and preference for the Teleflex brand across target audiences by developing and implementing integrated strategies across corporate and business unit-specific digital assets, platforms, and channels. Leveraging a deep knowledge of current digital marketing technologies, strategies, and best practices, the Digital Marketing Manager will lead the digital aspects of integrated marketing campaigns and tactics from concept through execution, including content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. In addition to collaborating with product marketing, sales, marketing communications, legal/compliance, and regulatory, the Digital Marketing Manager must be able to inform, educate and influence key stakeholders on recommended digital platforms, best practices, and strategies to accelerate brand awareness and differentiation, audience engagement, and sales growth.  
 

Principal Responsibilities

•    Lead the development, creative direction, and execution of a digital marketing strategy that strengthens brand awareness while achieving marketing goals. This strategy encompasses the Teleflex Vascular website, product microsites, social media, marketing automation platforms, and customer relationship management platforms
•    Serve as the digital marketing SME for the Vascular business unit; build processes and drive best practices for campaign planning, initiation, execution, and reporting
•    Collaborate with product managers on key aspects of digital campaign development, including audience targeting and segmentation, KPI definition, content development, and adaptation, timing, and budgeting 
•    Keep current/continuously monitor trends in digital marketing tactics, particularly among key medical device companies and the competitive set  
•    Manage daily activities, including process development, project management, and tactical execution (e.g., content/page development, review, and approval, testing, deployment, and reporting) 
•    Assess program effectiveness (e.g., reach, CTRs, leads) using available analytics tools and make recommendations for optimization  
•    Develop, share and maintain a digital marketing calendar; coordinate as necessary with MarCom, PMs, and regional Marketing teams as needed
•    Ensure compliance with legal and regulatory guidelines, SOPs, and corporate brand standards
•    Ensure on-time, on-budget, and on-brand completion of projects
•    Monitor, record, and enter leads into Salesforce.com
•    Develop and provide regular reports, dashboards, and infographics to track, assess and share performance metrics of all digital channels and customer touchpoints
•    Manage digital vendors (including a selection of new vendors) and supervise SEM/SEO and paid campaign activities and associated budgets
•    Evaluate new digital technologies and make recommendations for acquisition and/or use
•    Educate and Influence commercial leaders on the value of expanded use/application of digital marketing channels and associated resource requirements 

Key Relationships / Interfaces
•    Vice President of Global Marketing
•    Area Sales Directors/Regional Sales Managers
•    Global/Regional Marketing Directors
•    Marketing and Product Managers
•    Marketing Communications (within and outside Vascular BU, including International MarCom)
•    IT
•    QA/RA Department
•    Research & Development
•    Clinical Medical Affairs
•    Legal
•    External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)
 

Education / Experience Requirements

•    7+ years of digital marketing experience (preferably in medical device, healthcare, or other regulated industry); agency experience a plus)
•    Bachelor’s Degree (in Marketing/Digital Marketing, Communications, Business, or related field)
 

Specialized Skills / Other Requirements

•    Proven track record of leading successful digital marketing initiatives, from website and platform development to campaigns supporting new product launches and continuation of marketing efforts 
•    Demonstrable expertise in digital marketing competencies (e.g., website, SEM/SEO, social media, digital sales tools, and email marketing) and proven ability to manage digital marketing campaigns that deliver measurable and meaningful results
•    Ability to analyze and interpret marketing plans to develop appropriate digital marketing strategies and tactics
•    Knowledge of/experience with content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)
•    Experience using CMS platforms, marketing automation tools, and Salesforce
•    Understanding of digital design principles/best practices as well as various digital file formats and application 
•    Superior written communication, presentation, interpersonal and negotiation skills 
•    Proven ability to build strong relationships in a matrixed environment
•    Robust project management skills; ability to manage multiple projects, both as an individual contributor and as a member of cross-functional teams 
•    Strong problem-solving and critical-thinking skills
•    Highly analytical and detail oriented; self-motivated and conscientious in completing deliverables 
•    Ability to work within the constraints of a regulated industry while generating creative, compelling, and effective campaigns 
•    Understanding of the overall healthcare landscape and medical device space in particular; physician marketing experience a plus
•    Strong computer skills including experience with the MS Office Suite. Knowledge of HTML and Adobe Creative Suite a plus

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