Senior Product Manager

Position Summary

The Senior Product Manager role creates, executes, and manages full-stream marketing efforts for the Latin America business.  The incumbent will lead marketing efforts for the Teleflex Anesthesia and Emergency Medicine portfolio including the Arrow® EZ-IO® System that helps address the time-critical challenge of emergency vascular access, and QuikClot® hemostatic devices.  This person will actively partner with the global business unit and the Latin America sales organization to ensure the execution and implementation of the marketing strategies.  

Principal Responsibilities

•    Provide day to day management of assigned Anesthesia & Emergency Medicine product lines, programs and sales support in the field. 
•    Create and manage programs to increase penetration and drive sales of existing products -- sales and product promotions, customer targeting.
•    Research the market trends, market size and competitive landscape for assigned product franchises
•    Drive portfolio management; develop product pipeline and roadmap for assigned product franchises aligned with business unit strategic initiatives.
•    Develop content for core products and new product introductions including market development, training, education and sales / marketing collateral (publications, brochures, electronic media and marketing communication / education content).
•    Develop and / or consult on operational initiatives to improve cost, quality, product efficiencies, and profitability.
•    Develop, maintain and leverage key opinion leader (KOL) relationships for regional voice of customer (VOC) feedback and new idea generation process.
•    Create designated product line positioning and pricing strategy.
•    Support the Sales team with sales materials, customer communications and presentations, information for Request for Proposals (RFPs). 
•    Assist with creation and maintainenace of operating plan and budget for assigned product line(s).
•    Collaborate with Demand Planning, Manufacturing, and Distribution to maintain high service levels.
•    Provide support, as needed, to the Regulatory Affairs team on local product registrations.
•    Attend tradeshow meetings and education workshops. Participate in sales training efforts for assigned product line(s) at annual sales meetings and regional breakouts. 
•    Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.

This position requires direct contact with an implantable device.      
 

Education / Experience Requirements

•    Bachelor’s degree required with areas of preference including marketing, biomedical engineering, business administration or other similar degree area. Extensive related experience (eg Clinical) may be considered in lieu of a degree.
•    5+ years marketing experience in overall product portfolio management with limited supervision and product launch experience.
•    Prior marketing and/or market development experience is required.
•    Prior marketing and/or market development experience with medical device and/or pharmaceutical companies is preferred, but not required.
•    Must be fluent in English and Spanish 
 

Specialized Skills / Other Requirements

•    Comfort level in clinical environment (ICU, critical care, operating room, emergency room, etc). 
•    Demonstrated aptitude or prior experience with clinical terminology and general clinical practices in anesthesia and vascular access is preferred.
•    Strong formal and informal communication skills. Ability to succinctly present information and influence in both one-one-one interactions and formal presentations to senior leadership.
•    Proven ability to demonstrate practical application of successful marketing / business / portfolio management concepts and methodologies, as well as knowledge of measurement and analysis of commercial effectiveness.
•    Basic understanding of factors that impact product center’s profitable performance and competitive advantage (ie Revenue, Margin, ASP, Market Share Data, Pro-forma metrics, Market Definition)
•    Ability to drive focus, prioritization, and effective time/project management.
•    Proven ability to work with colleagues to drive consensus on product portfolio decisions. 
•    Ability to work in a lean environment without large infrastructure
•    Unquestionable ethics and integrity.
•    Core competencies must include:
o    Passion for the industry
o    Drive with focus on results
o    Action orientation
o    Problem solving
o    Flexibility
o    Time management
•    Ability and willingess to travel up to 30%