Marketing Communications Specialist

Position Summary

Develops and implements the marketing communications plans and associated projects in support of the Interventional Cardiology/Radiology Strategic Business Unit under the direction of others.  The Specialist will partner with key stakeholders—as well as cross-functional teams and agency partners--to develop and execute integrated/multi-channel marketing communications plans that support growth objectives, engage target audiences, and drive sales.  

Principal Responsibilities

For assigned BU franchises/product areas, serve as MarCom point in the development, creative direction, and on-time, on-brand execution of the following:
•    Marketing Communications strategies and tactics in support of new products launches and continuation campaigns
•    Trade show and event strategy planning, promotion and associated deliverables
•    Public Relations efforts (e.g., press releases) and internal (Investor Relations) and external (i.e., agency) coordination of distribution and media outreach
•    Digital Marketing efforts (e.g., corporate site and microsite content, social media campaigns, email marketing) promoting brand and product
•    Spec Sheets, Videos, Brochures, Presentations, Case Studies, Direct Mail, Email Blasts
•    Measurement and reporting

For assigned areas of responsibility, manage or provide:
•    Message development
•    Copywriting and editing of product-related content in accordance with current, approved product claims and style guidelines
•    Compliance with document control and change management processes
•    Compliance with corporate brand guidelines
•    Understanding of and compliance with legal and regulatory guidelines
•    Management and maintenance of creative assets and source files 
•    Vendor management, including creation of briefing documents, procurement of statements of work, budget management, and invoice processing 
•    Marketing communication budget level initiatives
•    Effective relationships with professional societies
•    Liaison with Corporate Brand marketing

Key Relationships / Interfaces
•    Business Unit President
•    Vice President of Global Marketing
•    BU Product and Marketing Managers
•    Marketing Communications Team Members
•    Corporate Communications
•    International Marketing Communications
•    Regional Marketing
•    Sales 
•    Finance
•    QA/RA Department
•    Research & Development
•    Legal
•    External Suppliers
 

Education / Experience Requirements

•    2+ years of medical device, biotechnology, or pharmaceutical communications experience
•    Bachelor’s Degree (BA/BS)
•    Strong computer skills, especially MS Excel, Word, and PPT; Adobe Creative Suite experience; digital marketing experience
 

Specialized Skills / Other Requirements

•    Superior writing, editing, and presentation skills
•    Ability to translate complex concepts and market needs into clear and compelling  communications platforms and deliverables
•    Detail and deadline orientation
•    Solid decision making and project management skills
•    Ability to prioritize and manage multiple projects in a fast-paced environment from concept through development, review and implementation
•    Strong collaboration, problem solving and critical-thinking skills
•    Ability to formulate and manage project budgets
•    Ability to build trust and work collaboratively in a matrixed environment
•    Ability to work creatively within the constraints of a regulated industry 
•    Understanding of overall healthcare environment/landscape
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: 10-15%

WORKING ENVIRONMENT:
☒ Office/Professional     ☐ Plant/Manufacturing     ☐ Remote/Field     ☐ Laboratory