Director, Global Strategic Marketing

Position Summary

The Director of Global Strategic Marketing will lead, manage, and oversee execution of the Global Strategic product management and marketing tactics for all franchises within the Interventional Business Unit. The incumbent will play a key role in developing and driving the strategic planning for the business unit, collaborate with the cross functional stakeholders to ensure product development, marketing and clinical medical affairs are in alignment to strategy to achieve the growth and profit expectations for the Global and North American Interventional business unit.

Principal Responsibilities

•    Ability to create and implement a comprehensive marketing strategies that will incorporate the BU objectives and respond to market needs
•    Attract top talent and guide and support professional development for team members. 
•    Develop Product managers and marketing managers to truly own the franchise from soup to nuts – ensuring that the product managers take full ownership and accountability to strategic planning and execution, driving NPD and sustaining project managers to meet strategic goals.  
•    Collaborate with relevant stakeholders and functional leaders to align on high level project goals that meet the overall objectives of the franchise and BU strategy
•    Provide strategic guidance and supervise Marketing Managers and Product Managers who report to this position. 
•    Provide the leadership necessary to direct the business in its mission to achieve the sales, gross margin and contribution profit objectives established by the lnterventional Business Unit.
•    Act as passionate change agent to develop and expand new products and solutions to support future growth of the business unit.
•    Develop and implement strategic initiatives by optimizing resources.
•    Drive best practices in market research to make data based decisions to contribute to relevant input to market models, business model for M&A, financial models for NPD programs
•    Proficiency in analyzing complex technical, clinical and regulatory data to inform BU strategies and decision making
•    Strong skills in market research and competitive analysis to identify trends and inform strategic direction
•    In conjunction with the Vice President of Global Marketing, develop the annual North American operating plan for the lnterventional business.
•    Lead North American marketing launch plans for new products, clinical programs, and product improvements programs. Conduct market surveys, market research, and product evaluations for line extensions and support product evaluations for new product introductions, as required.
•    Achieve annual sales plan and margin targets for the lnterventional business.
•    Manage assigned Operating Expenses and T&E budget for marketing team.
•    Work closely with cross functional partners relative to Concept to Commercialization NPD process, product positioning/messaging, and forecasting for new product opportunities.
•    Keep abreast of healthcare reform and economic environment and translate understanding to messaging within North American lnterventional   promotional strategy.
•    Effective management of agencies and vendors to ensure on-time project completion, within budget.
•    Support RFI/RFP processes for GPO/IDN bids.
•    Develop pricing strategy and achieve price increase determined by the operating plan.
•    Adhere to and ensure the compliance of Teleflex's Code of Ethics, all Company policies, rules, and procedures.

This position requires direct contact with an implantable device.      ☐ Yes     ☒ No 
 

Education / Experience Requirements

•    Bachelor’s degree required. MBA preferred.
•    5-10+ years marketing experience
•    5+ years progressive management experience
•    Demonstrable leadership experience managing commercialization initiatives in the medical device industry
•    Demonstrated product management experience within a quality design system in the medical device industry

Specialized Skills / Other Requirements

•    Strong collaborator with stakeholders and peer group of leaders
•    Must have demonstrated leading and managing teams with more than 6 direct and undirect reports combined. 
•    Motivates a group towards common goals/objectives
•    Demonstrated capacity to lead and influence cross functional teams without direct authority, fostering collaboration to achieve strategic goals
•    Strong strategic, critical thinking skills with ability to translate to effective tactical initiatives
•    Ability to work with colleagues to drive consensus on decisions
•    Ability to drive focus, prioritization and effective time and project management
•    Understanding of medical regulatory landscape
•    Highly developed business acumen
•    Proven ability to demonstrate practical application of successful marketing / business / portfolio management concepts and methodologies, as well as assessment tools, practices and techniques
•    Knowledge of measurement and analysis of commercial effectiveness
•    Ability to articulate and influence in both formal presentations and in one-on-one interactions. Strong formal and informal communication skills
•    Excellent relationship building and collaborative skills
•    Positive, ambitious, action-oriented
•    Self-starter, know-how to approach the job, passionate about the industry
•    Unquestionable ethics and integrity
•    Proficient in computer and business software, including Microsoft Word, Excel, PowerPoint, and Outlook.
•    Must be able to establish and maintain vendor credentials (via RepTrax, Vendormate, etc.) to have the ability to enter and work, as required, in hospitals and other medical facilities, as an essential function of the job. Depending on customer/site requirements, vendor credentials may require the employee to obtain the COVID-19 vaccination.
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: 30%

WORKING ENVIRONMENT:
☒ Office/Professional        ☐ Plant/Manufacturing    ☐ Remote/Field     ☐ Laboratory