Digital Marketing Manager

Date: Nov 19, 2021

Location: Maple Grove, MN, US

Company: Teleflex

Expected Travel: Up to 25%

Requisition ID: 4950

 

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

 

Interventional - The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 Optimus™ Intra-Aortic Balloon Pump and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Digital Marketing Manager, Interventional, is responsible for building awareness of and preference for the Teleflex brand across target audiences by developing and implementing integrated strategies across corporate and business unit-specific digital assets, platforms and channels. Leveraging a deep knowledge of current digital marketing technologies, strategies, and best practices, the Digital Marketing Manager will lead the digital aspects of integrated marketing campaigns from concept through execution, including content development and adaptation, channel selection, performance monitoring, and reporting, and platform optimization. In addition to collaborating with product marketing, marketing communications, legal/compliance, and regulatory, the Digital Marketing Manager must be able to inform, educate and influence key stakeholders on recommended digital platforms, strategies, KPIs, and analytics to accelerate brand awareness and differentiation, audience engagement, and sales growth.  

Principal Responsibilities

•    Lead the development, creative direction, and execution of a digital marketing strategy that strengthens brand awareness (of both the business unit and key product offerings) while achieving marketing goals. This strategy encompasses the Teleflex Interventional website, product microsites, social media, marketing automation platforms and customer relationship management platforms.
•    Serve as the digital marketing SME for Interventional; build processes and drive best practices for campaign planning, initiation, execution and reporting
•    Collaborate with product managers on key aspects of digital campaign development, including audience targeting and segmentation, KPI definition, content development and adaptation, timing and budgeting 
•    Keep current/continuously monitor trends in digital marketing tactics, particularly among key medical device companies and the competitive set  
•    Manage daily activities, including process development, project management and tactical execution (e.g., website and microsite content development, marketing automation systems, review and approval, testing, deployment, reporting) 
•    Establish and track program KPIs to assess program effectiveness (e.g., impressions/reach, CTRs, CPC, leads); create dashboards to communicate program analytics; and make recommendations for optimization  
•    Develop, share and maintain a digital marketing calendar; coordinate as necessary with MarCom, PMs and regional Marketing teams as needed
•    Ensure compliance with legal and regulatory guidelines, SOPs and corporate brand standards
•    Ensure on time, on budget, and on-brand completion of projects
•    Monitor, record and enter leads into Salesforce.com
•    Develop and provide regular reports, dashboards, and infographics to track, assess and share performance metrics/analytics of all digital channels and customer touchpoints; provide regular report-outs to leadership
•    Evaluate, select and manage digital agencies, contractors and freelancers, and supervise SEM/SEO and paid campaign activities and associated budgets
•    Evaluate new digital technologies and make recommendations for acquisition and/or use
•    Educate and Influence commercial leaders on the value of expanded use/application of digital marketing channels and associated resource requirements 

Key Relationships / Interfaces

•    Business Unit President and GM
•    Vice President of Global Marketing
•    Vice President of Sales
•    Global Marketing Directors
•    Marketing and Product Managers
•    Marketing Communications (within and outside the Interventional BU, including International MarCom)
•    IT
•    Finance
•    QA/RA Department
•    Research & Development
•    Clinical Medical Affairs
•    Legal
•    External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)

Education / Experience Requirements

•    5+ years of digital marketing experience (preferably in medical device, healthcare, or other regulated industry); agency experience a plus)
•    Bachelor’s Degree (in Marketing, Communications, Business or related field)

Specialized Skills / Other Requirements

•    Proven track record of leading successful digital marketing initiatives, from website and platform development to campaigns supporting new product launches and continuation marketing efforts 
•    Demonstrable expertise in digital marketing competencies (e.g., website, SEM/SEO, social media, digital sales tools, and email marketing) and proven ability to manage digital marketing campaigns that deliver measurable and meaningful results
•    Ability to analyze and interpret marketing plans to develop appropriate digital marketing strategies and tactics
•    Knowledge of/experience with content management systems, PPC advertising tools and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)
•    Experience using CMS platforms, marketing automation systems (Hubspot and SAP Marketing Cloud a plus), and Salesforce
•    Understanding of digital design principles/best practices as well as various digital file formats and application 
•    Superior written communication, presentation, interpersonal and negotiation skills 
•    Proven ability to build strong relationships in a matrixed environment
•    Robust project management skills, with the ability to manage multiple projects, both as an individual contributor and as a member of cross-functional teams 
•    Strong problem solving and critical thinking skills
•    Highly analytical and detail-oriented; self-motivated and conscientious in completing deliverables 
•    Ability to work within the constraints of a regulated industry while generating creative, compelling and effective campaigns 
•    Understanding of overall healthcare landscape and medical device space in particular; physician marketing experience a plus
•    Strong computer skills including experience with the MS Office Suite. Knowledge of HTML and Adobe Creative Suite a plus

 

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021 Teleflex Incorporated. All rights reserved.


Nearest Major Market: Minneapolis