REMOTE - Global Digital Marketing Specialist

Position Summary

This remote Global Digital Marketing Specialist role supports the planning, execution, and optimization of digital marketing activities for the Interventional business unit. Working closely with the Global Digital Marketing Manager, this role contributes to the effective use of digital channels—including websites, email, social media, and paid search—to enhance brand visibility, support commercial objectives, and engage target audiences globally. The specialist collaborates with cross-functional teams such as Branding, Product Management and Communications to ensure consistent messaging and alignment with business priorities and supports regional teams in implementing digital initiatives and sharing best practices. This is a hands-on role suited for a detail-oriented and proactive individual with 1–3 years of experience in digital marketing, ideally within a regulated industry environment. 

Principal Responsibilities

General

• Support the planning and execution of digital marketing initiatives in alignment with business objectives and communication priorities
• Coordinate and manage digital marketing tools, platforms, and activities to support global sales organizations
• Contribute to the continuous optimization of digital channels including website, email, paid media, and social media
• Collaborate with internal stakeholders and external vendors to help deliver projects on time and within budget

Website

• Support content updates, approvals, and governance processes for global interventional websites
• Assist in the continuous improvement of web properties, including basic HTML/CSS adjustments and CMS content management
• Analyze website performance and user behavior via Google Analytics (GA4) to help identify opportunities to enhance UX/UI and effectiveness

Digital Campaigns

• Support the planning and execution of integrated campaigns across Web, SEO/SEM, Email, LinkedIn, and other social channels
• Assist in the management of paid campaigns via LinkedIn Campaign Manager and Google Ads Manager
• Contribute to content creation, editorial planning, and campaign asset development
• Monitor campaign performance and support reporting against defined KPIs

 Marketing Automation & Analytics

• Support the creation and management of email campaigns and nurture programs in Marketo, including segmentation and basic A/B testing
• Assist in maintaining lead management workflows and data hygiene within the marketing automation system and Salesforce CRM
• Contribute to the evaluation and optimization of customer journeys and conversion funnels
• Support performance tracking, reporting, and data-driven decision-making

Education / Experience Requirements

• Bachelor level degree or equivalent preferred
• 1–3 years of experience in digital marketing, ideally in a B2B or regulated industry environment
• Familiarity with the medical device or healthcare industry is an advantage
• Experience working in cross-functional and international teams
• Ability to manage multiple projects in a fast-paced environment 

Specialized Skills / Other Requirements

Platform & Tool Skills

• Marketing Automation: Marketo
• CRM: Salesforce
• Analytics: Google Analytics (GA4), Google Tag Manager
• Paid Media: Google Ads Manager, LinkedIn Campaign Manager, Meta Campaign Manager
• CMS platforms (e.g. WordPress, Drupal, or similar) o Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Basic graphic design / video editing (Canva, Adobe Creative Suite)
• Familiarity with social media management and listening platforms (e.g. Sprinklr, Hootsuite)
• Understanding of tracking, tagging, and attribution (UTMs, pixels, basic analytics)

Soft Skills

• Strong organizational and communication skills with high attention to detail
• Proactive, accountable, and solution-oriented
• Ability to manage multiple priorities in a fast-paced, cross-functional environment
• Collaborative mindset, comfortable working across regions and functions
• Attend industry events to understand trends and suggest accompanying strategic initiative