Group Manager Therapy Development

Position Summary

The focus of Atlanta, GA based Group Manager, Therapy Development will be responsible for leading a team and accelerating the adoption of key products within the assigned geography through execution of key strategic marketing initiatives that support physician and patient awareness, education, and access. This position requires experience creating and executing regional market development plans, strong presentation and influence skills, exceptional relationship building with internal and external stakeholders, and the ability to deliver both short- and long-term results while working independently. This position will work closely with the sales and marketing team to increase the number of patients educated and treated with therapies supported. 

Candidates based in Washington, D.C. and Philadelphia will also be considered.
 

Principal Responsibilities

•    Lead and manage a team of field-based marketing professionals, providing mentorship, performance feedback, and opportunities for growth and development.
•    Drive overall patient awareness and education of the IUBU product portfolio, the UroLift™ System and Barrigel™ Rectal Spacing System.
•    Develop, direct, manage, and support deliverables in all aspects of market development strategies 
•    Facilitate partnerships along the patient-care pathway to improve patient outcomes, minimize redundancy in care, and reduce outward patient migration. 
•    Train practice associates on educating patients and positioning the IUBU product portfolio using available patient education tools and resources. 
•    Assist customers’ practices in planning educational programs and provide hands-on assistance for adoption and implementation of the UroLift System and Barrigel procedure
•    Identify issues limiting patient access to care, and address through approved programs
•    Collaborate with the local sales organization to develop market growth and disruption strategies. 
•    Identify unique opportunities and partnerships in local markets to increase patient awareness, including patient advocacy relationships and hospital marketing initiatives
•    Establish productive working relationships with key stakeholders to support quarterly business plans at the practice, ambulatory surgery center, and hospital site of service. 
•    Partner with Sales Management to analyze and report the effectiveness of integration, implementation, and performance of patient education programs. 
•    Evaluate the effectiveness of existing programs and make recommendations to improve effectiveness, efficiency, and cost.
•    Maintain updated knowledge of the industry and competitive products. 
•    Adhere to state, federal, Advamed, Eucamed, company, and industry organization policies with respect to sales and physician materials, physician events, dinners, receptions, promotions, market research, physician payments, and other related activities

•    Contribute to our culture of being collaborative, respectful, transparent, ethical, efficient, high achieving, and fun!
•    Perform other duties as assigned
 

Education / Experience Requirements

•    Bachelor’s degree or equivalent practical work experience
•    At least 5-7 years of professional medical device sales or marketing experience
•    Extensive experience with healthcare customers such as physicians, nurses, and practice specialists. 
•    Previous experience partnering with marketing teams to create tools, processes, and programs designed to drive effective market development and/or patient education efforts 
 

Specialized Skills / Other Requirements

•    Excellent interpersonal, oral, and written communication skills, confident executive presence, and ability to communicate with and influence senior leaders
•    Excellent negotiating skills with the ability to adapt to changing work priorities and maintain good working relationships. 
•    Strong analytical ability to continuously refine business plans. 
•    Proficient in Microsoft office (i.e. including Microsoft Word, Excel and PowerPoint)
•    Basic understanding of Adobe and other design applications. 
•    Ability to deliver results while working independently. 
•    Valid driver’s license issued by residing state and good driving record. 
•    Ability to manage travel and expenses per approved budget. 
•    High customer focus, detail-oriented, collaboration, and sense of urgency
•    Analytical with the ability to oversee program metrics
•    Experience managing marketing activities within a highly regulated environment is highly preferred
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: Up to 50%

WORKING ENVIRONMENT:
☐ Office/Professional        ☐ Plant/Manufacturing    ☒ Remote/Field     ☐ Laboratory